Fostering international cooperation, AltaRock (Represented by Altatrade and Rockland Group) will announce a strategic collaboration to represent Invest Paraná in the GCC.

Lebanon – April 12th, 2024 – AltaRock, represented by Altatrade in Lebanon, the leading expert in global trading and sourcing of raw materials, and Rockland Group in Lebanon, a renowned trading company specialized in global trading, have joined hands in a collaboration ceremony aimed at catalyzing export market growth, particularly between Paraná, Brazil, and the GCC regions. This potential collaboration, marked by a prestigious ceremony, is poised to drive significant economic impact, and foster stronger ties between the involved parties, in the presence of His Excellency, Governor of Paraná, Mr. Carlos Massa Ratinho Junior.

Scheduled on April 17th, 2024, from 2:00 PM to 4:00 PM at the esteemed Westin Dubai Mina Seyahi Beach Resort & Marina, the event will witness key industry leaders and stakeholders coming together for a series of engagements aimed at ushering a new era of economic cooperation.

Celebrating Collaboration, Innovation & Progress

The Collaboration Ceremony between Altatrade and Rockland Group, to represent and support Invest Parana in the GCC and facilitate the expansion of the Brazilian companies, signifies a major milestone towards driving investment growth and fostering international cooperation.

Unlocking Mutual Benefits and Embracing Growth Opportunities

This potential collaboration harnesses the strengths and resources of both Invest Paraná and AltaRock, paving the way for mutual growth, embracing:

Market Access & Expansion

Investment Opportunities

Supply Chain Optimization

Knowledge Exchange and Innovation

A Visionary Approach for a Sustainable Growth

The collaboration ceremony will be a testament to the shared vision of AltaRock and Invest Paraná in driving sustainable economic development through strategic alliances and innovative solutions. This ceremony will also serve as a platform to celebrate successful partnerships and explore avenues for future collaborations.

"We are excited about the opportunities that lie ahead through our collaboration to represent Invest Paraná in the GCC." expressed Pierre Akl, Vice President Altatrade. "Together, we aim to drive innovation and progress in the global business, while also contributing to the economic prosperity of Paraná and beyond."

About Invest Paraná

Invest Paraná is the investment promotion agency of the State of Paraná, Brazil, dedicated to promoting business opportunities, attracting investments, and fostering economic growth in the region. With over 44 years of experience, Invest Paraná serves as a strategic partner for businesses seeking to expand and innovate in Paraná.

About Altatrade

Leveraging over 65 years of experience, Altatrade, a commodity trading company, member of INDEVCO Supply Chain, a division of the multinational INDEVCO Group, specializes in sourcing raw materials through qualified suppliers to cater to various industries specifically in the pulp, paper and consumer products with a market reach across the Middle East, the GCC, Europe, Africa and the US. Over the years, Altatrade has established itself as trusted leader and strategic global partner in the sourcing of commodities worldwide. Our success is built on a foundation of integrity, reliability, and innovation accompanied by a strong commitment to promoting fair trade, environmental stewardship, and social responsibility throughout our supply chain.

About Rockland Group

With a reputation built on collaboration, innovation, and progress, Rockland Group is committed to driving sustainable growth in the global trading landscape. With more than 45 years of experience, Rockland Group has proudly built a superior reputation in the Trading industry, delivered Hundreds of projects in different regions around the world, participated in lighting-up cities and supplying refined products, managed prestigious properties, entertained customers through the most innovative technologies, helped creating a sustainable environment, provided an expansion of services and much more.