In line with national efforts to build a fully thriving future, Sanita, leading consumer disposables brand in the KSA and the Gulf region, celebrated KSA’s 90th National Day with a patriotic video highlighting the fruitful cooperation between the kings of Saudi Arabia and its people towards strengthening the Kingdom’s position as a great nation and nurturing the community’s progress.

From the discovery of oil in the 1930s, the first university in the KSA founded in 1957 by King Saud, the first Arab astronaut to reach space, all the way to Vision 2030 by Crown Prince Mohammad Bin Salman, the video depicts a whole line of individual and collective achievements and shining breakthroughs, reflecting a sense of immense pride and gratitude.

Every scene in the short film unveils a specific period in the Kingdom’s journey towards prosperity, with an emphasis on the talent and potential of young men and women … all inspired by the wisdom of their kings and determined to take the country to the top.